WHY MUSIC INFRASTRUCTURE IS THE HARDEST PART OF BUILDING A DIGITAL PLATFORM

Most digital platforms underestimate the music layer right up until they try to deliver it at scale. The licensing negotiations, the rightsholder relationships, the compliance infrastructure across territories, the metadata management, the reporting cadences: each is a discipline in its own right, and none of them get easier as you grow.

The platforms that get music right tend to have one thing in common: they stopped trying to build the music layer themselves. The infrastructure exists. The expertise exists. The 20-year track record of powering the world's biggest streaming services, social networks, fitness apps and gaming platforms exists. The question is how quickly you connect to it.

THE WORLD’S BEST PLATFORMS TRUST US WITH THEIR MUSIC NEEDS

AMI logo, a client of MassiveMusic's digital services
Anuvu logo, a client of MassiveMusic's digital services
Audalize logo, a client of MassiveMusic's digital services
Canva logo, a client of MassiveMusic's digital services
CodaMusic logo, a client of MassiveMusic's digital services
Connyct logo, a client of MassiveMusic's digital services
Fender logo, a client of MassiveMusic's digital services
GRAI logo, a client of MassiveMusic's digital services
GrandPad logo, a client of MassiveMusic's digital services
Harman logo, a client of MassiveMusic's digital services
Intec logo, a client of MassiveMusic's digital services
LaDiDa logo, a client of MassiveMusic's digital services
MEDRhythms logo, a client of MassiveMusic's digital services
Mood Media logo, a client of MassiveMusic's digital services
Musixmatch logo, a client of MassiveMusic's digital services
NEC logo, a client of MassiveMusic's digital services
Nightlife logo, a client of MassiveMusic's digital services
OptiSigns logo, a client of MassiveMusic's digital services
Pinterest logo, a client of MassiveMusic's digital services
QSIC logo, a client of MassiveMusic's digital services
Rockbot logo, a client of MassiveMusic's digital services
Singa logo, a client of MassiveMusic's digital services
Sony Music logo, a client of MassiveMusic's digital services
SoundHound logo, a client of MassiveMusic's digital services
Soundtrack logo, a client of MassiveMusic's digital services
Stationhead logo, one of the brands MassiveMusic builds sonic solutions for
Universal Music Group logo, a client of MassiveMusic's music infrastructure services
Vobile logo, a client of MassiveMusic's digital services
Vocana logo, a client of MassiveMusic's digital services
Warner Music Group logo, a client of MassiveMusic's music infrastructure services
XITE logo, a client of MassiveMusic's digital services
Yoto logo, a client of MassiveMusic's digital services

END-TO-END MUSIC INFRASTRUCTURE

Music delivery API visual: licensed tracks filed into a cube over streams of binary code, delivered at any scale
01

Music Delivery via API

Full-length audio and preview clips in every major format, from MP3/AAC to 24-bit FLAC, delivered via API at any scale or frequency. Geographic rights management and automated rightsholder reporting are built into the delivery infrastructure.

Licensed tracks library dashboard in a music app, showing cleared catalogue ready to stream on a digital platform
02

Catalogue Licensing

More than 20 years of experience clearing music rights across major labels, Merlin members and specialist catalogues. MassiveMusic structures the right licensing framework covering both master and publishing rights, and manages the rightsholder relationships on your behalf, so you access the content you need without building those relationships from scratch.

AI-powered music search bar surrounded by playlist tiles, representing search and recommendations for platforms
03

Search & Recommendations

Our AI-powered search and recommendations engine surfaces the right music for your users at platform scale. Built for editorial and personalised discovery use cases across streaming, fitness, social and gaming products.

Stacked music app screens with curated playlists and track results, representing playlisting and curation tools
04

Playlisting & Curation

Flexible backend curation tools supported by editorial expertise, built to work at market scale.

Music metadata tags such as Epic, Dreamy and Instrumental in coloured pills, representing enhanced metadata and tags
05

Enhanced Metadata & Tags

Every track is analysed at ingestion by our proprietary AI, producing 30+ tag fields and a high-dimensional audio embedding, delivered through the same API as the audio and ready to power discovery, curation and recommendations.

YOUR PRODUCT. OUR MUSIC LAYER.

This solution is for product, technology and content teams at digital platforms where music is part of the core user experience. If you are managing licences, scaling content delivery or building search and discovery into your product, MassiveMusic is the music layer.

That includes teams at:

  1. Streaming services and music discovery apps

  2. Social platforms and creator tools with music features

  3. Fitness, wellness and mindfulness apps

  4. Gaming companies and interactive media platforms

  5. Karaoke, radio and podcast platforms

  6. Retail and hospitality technology providers

  7. Generative AI music companies requiring licensed training data at scale

HOW WE WORK

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01

Scoping

We assess your platform's current music infrastructure, licensing position and content requirements.

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02

Architecture

We design the right combination of services: delivery, licensing, metadata, search, playlisting or the full stack.

Line icon of circles linked by connectors, representing music research and connections
03

Integration

You connect to our API or platform services, supported by publicly available documentation and hands-on onboarding.

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04

Launch

Music is available in real-time from launch day. Our team provides hands-on integration support throughout.

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05

Ongoing

Rightsholder reporting runs automatically. Content is updated continuously. We handle the operational weight of the music layer so you can focus on your product.

The music layer behind digital platforms

Hands using the Canva app on a tablet at a desk beside a coffee cup
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Canva

Technology fuels creativity. As one of the world’s leading design platforms, Canva has transformed how over 85 million people create and share visual content. But until recently, one creative dimension was missing: music.

digital-platforms
Colourful gradient with a woman silhouette listening, hero of the QSIC case study
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QSIC

QSIC transforms the in-store retail and quick-service restaurants experience with sound. MassiveMusic powers the platform with licensed music, scalable API delivery, and rights-cleared infrastructure.

digital-platforms
Woman in headphones beside Singa New era of singing tagline, square hero of the Singa karaoke case study
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Singa

Singa delivers modern karaoke with licensed original recordings, powered by scalable music API delivery, global catalogue access and rightsholder reporting for compliant, high-quality streaming experiences.

digital-platforms
Stationhead ON brand logo on a smaller square dark gradient background
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Stationhead

Powering Stationhead with licensed downloads, rights-cleared delivery and chart-eligible reporting to transform fan engagement into measurable industry impact while ensuring compliant, auditable purchases.

digital-platforms

Services that work in harmony

Platform & Music Delivery Services

Deliver, manage, and track music at global scale. Our APIs support metadata, delivery, rights management, reporting and more for platforms, labels, and 1B+ listeners globally.

Reporting Services

Simplify complex rightsholder reporting with secure, automated, end-to-end music and financial reports. Built for accuracy, transparency, and global music compliance.

Line icon of staggered rectangles like tags, representing metadata services

Metadata Services

Unlock the power of music with rights-approved metadata, enriched tags, and catalog analysis. Enable enhanced search, improved recommendations, better reporting, and AI applications for platforms globally.

Line icon of a document with a folded corner and a music note, representing music supervision and licensing

Supervision & Licensing

From sourcing to clearing rights, our supervision ensures the perfect soundtrack is legally and creatively aligned with your campaign or project.

Line icon of a cog wheel with a dotted inner ring, representing brand and music compliance management

Brand & Music Compliance Management

Ensure your brand’s sound is consistent, compliant, and protected. Our compliance management platform streamlines approvals, rights, and governance worldwide.

Line icon of vertical fader lines with pins at different heights, representing composition and production

Composition & Production

Create original compositions, sound design, and production for film, TV, advertising, and digital. Crafted to emotionally connect and elevate storytelling.

Line icon of upright pill shapes with dashed capsules around them, representing sonic branding and design

Sonic Branding & Design

Sonic identities for the world's leading brands. From sonic logo and brand track to music guidelines and UI sound, built to work across every touchpoint and built to last.

Line icon of stacked floating panels linked by a dotted arc, representing strategy and consultancy

Strategy & Consultancy

Craft data-driven music strategies that strengthen brand identity, guide creative direction, and connect with audiences through sound and storytelling.

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Activations & Experiential

Create memorable music-led experiences. We help create activations that make your brand unforgettable and engage audiences across the globe.

Line icon of circles linked in a network, representing research and insights

Research & Insights

Harness the power of cultural and data intelligence to make sound decisions that resonate with your audience. Our music research uncovers emotional impact, creative effectiveness, and audience perception at scale.

Frequently Asked Questions About Digital Platform Music Solutions

  1. 01

    How do I get music for my digital platform or app?

    MassiveMusic connects digital platforms directly to commercially licensed catalogue through a single API integration, covering content from major labels, Merlin members and independent catalogues. Our licensing team helps structure the right agreement for your platform, and delivery is handled end-to-end through our infrastructure.

  2. 02

    How do I license music for a streaming service?

    Licensing music for a streaming service requires agreements with rightsholders across multiple catalogues. MassiveMusic has over 20 years of experience handling this process, connecting platforms to the rights they need and managing the rightsholder relationships on an ongoing basis.

  3. 03

    What is the best music infrastructure provider for a digital platform?

    MassiveMusic is the market leader in B2B music infrastructure for digital platforms, trusted by streaming services, social networks, fitness apps and gaming companies worldwide. The platform covers catalogue access, delivery, compliance, metadata, search and rightsholder reporting through a single partner relationship.

  4. 04

    What companies provide music technology for digital platforms?

    The main B2B music infrastructure providers for digital platforms are MassiveMusic (formerly 7digital) and Tuned Global. MassiveMusic is the only partner that covers the full music layer in a single relationship: licensed catalogue access, API delivery, compliance, metadata, search, curation and rightsholder reporting. Most alternatives require platforms to stitch together multiple vendors to reach the same coverage.

  5. 05

    How much does it cost to add music to a digital platform?

    Costs vary based on catalogue scope, licensing structure, platform scale and the specific services required. MassiveMusic works with platforms at every stage of growth, from pre-launch through to global scale. Contact our team to discuss the right structure for your platform.

  6. 06

    How long does it take to get the full music layer operational for a digital platform?

    Getting the music layer operational depends on what you're building. A platform connecting to licensed catalogue via API can be live within weeks. A full build involving bespoke licensing, metadata configuration, search and curation takes longer. MassiveMusic's team provides dedicated onboarding support from initial scoping through to launch.

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