SoundCheck

Improve your brand impact with a data-led, strategic approach to music.

SoundCheck is an in-depth sonic audit that evaluates your brand’s current use of music and provides clear, actionable recommendations to strengthen brand impact and elevate your sound.

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Built to help brands use music safely and at speed

01

Confidence
With countless ways for a brand to express itself through sound, planning ahead can feel overwhelming. SoundCheck combines quantified insights with strategic guidance to give you a clear roadmap for sonic success.

02

Objectivity
Music choices often feel subjective. Our process removes bias by analysing your brand and competitors to define a distinct ‘sonic profile’ grounded in effectiveness, not opinion.

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Future-proofing
Short-term wins don’t always build long-term brand equity. By rooting your sonic strategy in your brand’s core truths, we create a roadmap that evolves with you – ensuring your sonic identity grows stronger over time.

How our SoundCheck process identifies the biggest opportunities for impact

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01

MusicIQ
Powered by 415 AI variables, MusicIQ combines factors like consistency, differentiation, and audience fit into a single score – benchmarking your music performance against competitors.

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02

Brand Strategy
A deep dive into your brand identity, positioning, and objectives to define what your music needs to deliver.

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03

Competitor Analysis
An assessment of your direct and aspirational competitors to uncover opportunities for sonic differentiation.

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04

Touchpoint Analysis
A review of where and how music is applied today, and where untapped potential exists across your brand's ecosystem.

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05

Financial & Compliance Audit
An (optional) analysis of current music spend and license compliance.

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06

Stakeholders Interviews
Guided conversations with brand and agency teams to uncover creative and strategic opportunities.

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07

Audience Analysis
Insights into the listening behaviours and musical preferences of your target audience.

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08

Consumer Testing
Evaluating the strength of any existing sonic assets to measure fit, equity, and appeal.

SoundCheck is powered by MusicIQ

Our proprietary methodology for quantifying your use of music and distilling it into a benchmarkable score:

  • MusicIQ is an AI-assisted composite metric that quantifies the performance of music on overall brand impact.

  • MusicIQ assesses music used on TV, YouTube, TikTok, Instagram, and other ‘sound-on’ media and quantifies its strengths and weaknesses, identifying areas for improvement.

  • Recent MassiveMusic research has proven that brands with higher MusicIQ scores are 50% more likely to be the leader in their category.

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The outcome? A strategic and creative foundation built to maximise impact.

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Performance Enhancing Music campaign wordmark, square image from the Sound of Samsung
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Samsung × Optus: Performance Enhancing Music

Supporting the Australian Olympic team in ways only sound could

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Man eating a burger with golden arches behind him, square image from the Sound of McDonald's campaign
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McDonald's: The Big Arch

Turning McDonald’s ‘Big Arch’ hunger into a cinematic sonic experience. By reimagining stomach rumbles and the iconic melody, the campaign created a bold, unforgettable sound that resonates.

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Aroya cruise ship sailing on blue ocean, square image from the Sound of Aroya cruise line campaign
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The Sound of Aroya Cruises

MassiveMusic partnered with Aroya Cruises to craft a sonic identity bold enough for the world stage yet rooted in ‘Remarkably Arabian’ heritage. Blending tradition, innovation, & the rhythm of the Red Sea into one unforgettable sound.

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Woman in cat-ear headphones playing a handheld game in a neon-lit room, from the MassiveMusic TikTok campaign
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The Sound of TikTok

Discover how MassiveMusic created TikTok’s iconic sonic identity. A universal sound recognised by 81% of users worldwide, blending global music styles to capture creativity, authenticity, and joy across every beat.

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