Pex (now part of Vobile), a leader in content identification and copyright protection, needed a solution that would help them accurately track copyrighted music in digital environments, without the operational burden of storing and managing vast audio libraries.

    Their flagship service, Pex Search, is an Automated Content Recognition (ACR) technology that leverages advanced digital fingerprinting to detect copyrighted works, even after significant modifications such as speed or pitch changes, mashups, remixes, or multi-track mixes.

    With millions of global tracks housed in one centralised platform, we provide the infrastructure that enables Pex Search to identify, license, and monitor copyrighted works at scale. By partnering with us, Pex gained access to a stable, cost-efficient, and comprehensive music catalogue, reinforcing their mission to build a more transparent and fair online ecosystem where artists are properly credited and compensated.

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    Challenge

    Pex specialises in identifying copyrighted content across digital platforms, ensuring that rights holders receive proper recognition and payment. However, to efficiently analyse and track music across the internet, they required a vast, organised, and accessible library of reference tracks to fingerprint.

    Key challenges included:

    Gaining access to a reliable and stable one-stop-shop source of global music files for their content identification algorithm.

    Reducing operational costs associated with storing, managing, and maintaining a massive catalogue of audio.

    Streamlining access to metadata and rights holder information to ensure accurate attribution and royalty distribution.

    Pex needed a partner with the largest global catalogue and deep expertise in digital fingerprinting to support their operations at scale; they found that in us.
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    Approach

    With years of experience in music fingerprinting and metadata management, MassiveMusic was well-equipped to deliver a cost-effective and scalable solution for Pex.

    Instead of Pex building and storing their own massive catalogue, we provided:

    Direct access

    Direct access to our catalogue of up to 160 million tracks, eliminating the need for extensive label supply chain negotiations.

    A streamlined infrastructure

    A streamlined infrastructure for content identification, ensuring that all necessary audio files were stored, indexed, and readily available.

    A hosted environment

    A hosted environment for their content recognition algorithm, significantly reducing their operational expenses and allowing them to focus on innovation rather than infrastructure.

    By integrating with us, Pex avoided the costly and time-consuming process of building their own music library from scratch, while ensuring their ACR technology had the most robust foundation possible.

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    Solution & Impact

    With our infrastructure powering Pex Search, they can now efficiently track, monitor, and identify copyrighted content without the overhead of managing a massive audio database.

    This partnership reinforces our shared commitment to a fair and sustainable music ecosystem, where music can be shared, discovered, and enjoyed without compromising the rights of its creators.

    With our technology supporting Pex Search, artists and rights holders can trust that their work is being tracked, protected, and monetised with precision.

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    Results

    • More accurate recognition of copyrighted works, even in remixes or altered audio, ensuring artists and rights holders are properly credited and compensated.

    • New revenue streams and licensing opportunities for rights holders, as remixes and modified works are correctly identified.

    • Greater catalogue protection, helping prevent unauthorised distribution across digital platforms.

    • Lower operational costs, freeing Pex to focus on scaling innovation and client services.

    • Increased control and transparency for both rights holders and end users, including music distributors, record labels, and DSPs.

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