We brought Fiji Airways’ promise, “Welcome to Our Home,” to life through sound, creating an immersive experience that embodies the warmth and hospitality of Fiji, creating an emotional connection.

From every stage of the flying journey until arrival, the sound was designed to feel authentically Fijian. It captures the warmth, care and community spirit that define the islands and the airline alike.

Challenge

Fiji Airways wanted a sonic identity that could do more than just sound welcoming. It needed to represent Fiji’s people, culture and heritage authentically while also working seamlessly across multiple touchpoints.

Simultaneously, the airline asked for a sound that would feel world-class and modern, supporting their position as an APEX World Class Airline in the top 10 airlines in the world. It needed to appeal to international passengers without losing the warmth and sense of home that the brand is known for amongst its loyal customers. This requirement asked us to balance global sophistication with deeply local cultural roots; a challenge that demanded both creativity and careful cultural stewardship.

LQIP
Approach

Early on, we set out to understand the musical DNA that is embedded in the culture of the Fijian islands. We immersed ourselves by first focusing on the traditional rhythms, harmonies and voices that carry the stories of the 333 islands.

It became clear from the beginning that voice would be the emotional anchor of the project and an important tool for connecting all Fijians to their national carrier. At the heart of it all is a four-minute hero anthem, sung in iTaukei, Fijian Hindi, and English, featuring the renowned Pasifika Voices Choir, known for Disney’s Moana.

Not only did their voices become a powerful instrument embodying the community spirit, heritage and soul of Fiji, but it reflects the cultural richness of the nation.

Our vision was a single, emotionally resonant piece that could form the foundation of a broader sonic identity. Multiple adaptations were created from this foundation that could work across every passenger touchpoint: audio logos, boarding music, cut-downs for advertising and in-flight communications.

LQIP
Solution

The final outcome is a fully integrated, culturally rooted ecosystem that feels unmistakably Fijian while supporting a world-class airline experience.

By blending traditional Fijian musical elements with contemporary production, the hero anthem creates a welcoming, emotional presence from the moment passengers step on board to when they land. Each adaptation, from audio logos to in-flight cues, carries the same warmth, pride and sense of home, creating a cohesive sound system that strengthens Fiji Airways’ brand equity over time.

In doing so, Fiji Airways becomes one of a select few national airline carriers worldwide with a fully realised, bespoke sonic ecosystem.

Heard, felt and remembered, every journey turns into an invitation to experience the culture, spirit and sense of home that defines Fiji.

fallback
LQIP