The Sound of Team NL
The Sound of Team NL
How can we express, from a musical perspective, the boldness, power and pride of Dutch athletes?
That’s the exact question we asked ourselves when TeamNL came to us for a new sonic identity.
Challenge
Portraying the power and pride of Dutch athletes without sounding cliché or predictable was our main focus.
Every athlete is proud of who they are and what they do, but there are many athletes and sports teams in the world and only a limited amount of notes to create an anthem from.
Luckily, at MassiveMusic, we don’t back away from a good challenge.
Approach
In developing the TeamNL sonic identity, we got inspired by the athletes’ effort and commitment to the game – from the Olympics to all the events they’re involved in.
Athletes Dorian van Rijsselberghe, Bob de Voogd, Dylan Hoogerwerf, Inge Janssen and Jetze Plat were all part and parcel of the creative process. They helped us find the perfect hook – the magical pinch of sound that will give you goosebumps every time it plays.
The hook for the TeamNL sonic identity is a series of carefully selected notes to be played at every event they play at.
Solution
Made in the Netherlands for the Netherlands, the final anthem serves as a backbone for all assets: a sonic logo, medal alerts, TV broadcast idents, radio and online content.
It works as a motivational one, but also as a celebration and representation of Dutch pride.
With the Sound of TeamNL having made its first sonic appearance during the 2018 Olympic Games, this is yet another project to be massively proud of.
Let’s make your brand massive through the power of music and sound.
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