Sony: Your Sound

Bespoke Music
Music for Commercials

Sony: Your Sound

  • Agency

    Anomaly (Berlin)

  • Director

    Juriaan Booij

  • Production Company

    Halal

Think out-of-this-world contemporary.

That’s how we would describe the music we composed and produced for this Sony campaign.

Challenge

3 different films to touch on 3 different moments where Sony’s headphones can help you listen more closely to what you love – that was the ultimate goal Anomaly (Berlin) had. And we couldn’t have been happier to hop on that bandwagon.

Giving each film their own identity whilst making the compositions live within the same family was our biggest challenge. Yet, we made it (because, you know us, we like a little challenge).

‘Your Sound’ is all about the peace of mind that noise-cancelling technology provides you with. With Sony being such a huge brand, it was paramount for us to create a sense of familiarity with the music, one that catches people’s eyes and ears at the same time.

Approach

It was clear we needed 3 different yet cohesive tracks that could elevate the message and the feeling of the campaign. One for the music film, one for the one focusing on video & voice calls, and one dedicated to the movies & films’ ad.

Having the sound escalate and build up with the visuals was something we had to keep in mind. And, considering the nature of the campaign, we wanted to offer the highest-quality sound – which also translated as ‘better heard with earphones’.

Solution

Since we like surprises, for each film we ended up using a recognisable melody from a classical composition, but (!) with an unexpected twist.

To tie the two music worlds together, we took something familiar yet centuries-old and made it contemporary without losing its impact.

Fun fact: we also incorporated a good old-fashioned Theremin, an electronic musical instrument controlled without physical contact by the performer. It is named after its inventor, Leon Theremin, who patented the device in 1928.

Delicate beauty is what this campaign is made of. And, who knows, perhaps in the noisy world we live in, that’s exactly what we miss and need.

Let’s elevate your story through the power of music and sound.

 

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Cece Wyldeck

Head of Creative Development

cece@massivemusic.com