Rituals: The Tradition of Giving
Agency & Production Company
New Amsterdam Film Company
Feeling overwhelmed? Time to recharge with this beautiful Rituals Cosmetics campaign directed by Eva Midgley in collaboration with New Amsterdam Film Company.
The brief was to create a modern, calming track with hints to classical music.
The piece switches between the extended C minor scale and the C Dorian scale, which creates different moods – but this is a bit too nerdy so we won’t bore you. Oh wait, we did already.
What was great about this project was that, although we often get requests on releasing a song, with this spot it was more than usual. The audience asked for it.
That’s why, together with Rituals and director Eva Midgley, we decided to release a full-length version of the track.
A pure, emotional, dreamy and piano-based song to capture the fairy-tale like feeling of the video. Everything was done in-house from the composing to the producing and recording.
Want some more? Check the behind the scenes or listen to ‘Flowing’ on Spotify