Playstation: Cubs Win

Agency
Deutsch LA
Production Company
Arts and Sciences
A comedic spot for Playstation’s ‘Cubs Win’.
Challenge
The ad shows unlikely but apparently ‘real’ footage of the Chicago Cubs winning the 2012 World Series. But how do you create music for something that hasn’t happened yet?
What emotions do you want to highlight through music?
Approach
We opted for all the feels. Goosebumps. Silent tears of joy running down your face to convey a message of victory and future nostalgia.
An emotional orchestral cinematic piano score.
It was no surprise it went viral quickly, with millions of views on YouTube.
Let’s elevate your story through the power of music and sound.
How can we help?
Tell us about your needs.