Nike: Let Loose
Take some of Nike’s hottest new talents and the artistic interpretations of some fresh visual artists and you’ll have ‘Lock In. Let Loose.’ by Wieden+Kennedy.
When you see such an insane montage of creativity, you don’t have to wait for an epiphany to get inspired. The goal? A hectic soundtrack.
We just let loose and went with the flow, scoring (pun very intended) a track that could reflect the fast actions and skills of Marcus Rashford and Leroy Sané on the football field.
As Wieden+Kennedy explained: “The films launched on Instagram stories, with each athlete first posting the work of the artists without showing the move, urging kids to check back on the following day to see the movie that inspired it all. And when they came back, they saw our full film in all its glory.”
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Director of Creative Developmentcece@massivemusic.com