Nike: Let Loose
Agency
Wieden+Kennedy Amsterdam
Director
Adam Hashemi
Production Company
Blink Productions
Take some of Nike’s hottest new talents and the artistic interpretations of some fresh visual artists and you’ll have ‘Lock In. Let Loose.’ by Wieden+Kennedy.
Challenge
When you see such an insane montage of creativity, you don’t have to wait for an epiphany to get inspired. The goal? A hectic soundtrack.
Approach
We just let loose and went with the flow, scoring (pun very intended) a track that could reflect the fast actions and skills of Marcus Rashford and Leroy Sané on the football field.
Solution
As Wieden+Kennedy explained: “The films launched on Instagram stories, with each athlete first posting the work of the artists without showing the move, urging kids to check back on the following day to see the movie that inspired it all. And when they came back, they saw our full film in all its glory.”
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