Nike: Awaken The Phantom
Black Label Productions
To launch Nike’s new PhantomVSN football boot, our friends at creative agency Wieden+Kennedy Amsterdam created a tongue-in-cheek campaign to warn the world of the boot’s deadly precision.
Ahead of the film’s launch, a social campaign of more than 200 pieces of content also seeded supernatural myths around real Phantom players and the boot.
Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), an epic two-and-a-half-minute film tells the story of a mysterious player who, through word of mouth, becomes an urban legend of terrifying proportions.
The cast was insane. And the music had to be as good.
Phantom players Philippe Coutinho, Kevin De Bruyne and Mal Pugh all make an appearance, as do icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo, while the film also features Nigerian rap star WizKid, his posse Legendury Beatz, and Tiwa Savage.
Supporting the story and the sound design was our main priority.
That’s what we kept in mind whilst remixing the two tracks after adding additional drum and synth layers to make it sound even more contemporary.
“Justice will prevail” is not just a saying. It’s what happened with the music of this campaign: a mashup between ‘Genesis’ and ‘Heavy Metal’ by French electronic music duo Justice.