Nespresso: Master Origin
Agency
JWT London
Director
Trunk
Production Company
World Fixers
Nespressos consumed during project
309
How do you like your music in the morning? With coffee? We certainly do.
There’s no better way to start your morning than with a slow-paced morning song and the smell of freshly brewed coffee.
That is why we, as true coffee lovers, couldn’t say no to an opportunity from Nespresso.
Challenge
For Nespresso’s Master Origin film, we were tasked to compose an emotive and uplifting soundtrack with a distinct world influence.
The greatest challenge was to find that perfect mix of world music and contemporary production without being too identifiable with one particular culture, since the coffee range has origins in multiple regions.
Approach
To rise up to this challenge, we used a careful blend of instrumentation from different parts of the world to give a balanced world sound.
This, in combination with subtle western touches, gave the desired brew.
Solution
A good craftsman takes what the land has to offer and turns it into something incredible. That’s what we did with the music. We supported Nespresso’s journey and applied our own knowledge to take the final film to a higher level.
James Bargent, Music Production Director at MassiveMusic, says: “The story of the film is simple yet authentic as we follow a master craftsman at work. It was a hugely rewarding process to apply our own craft to support this journey.”
Let’s elevate your story through the power of music and sound.
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