Nationwide: Song For All Your Sides
Ogilvy & Mather
Josh & Xander
‘Nationwide is on your side’. Ranked #80 in the most recent Fortune 500, Nationwide is a group of large U.S. insurance and financial services companies based in Columbus, Ohio.
Its slogan was first introduced to the public in 1965 and later set to music in 1969, becoming one of its most long-term brand assets. Among its ‘jingle singers and performers’: Peyton Manning, Brad Paisley and Julia Roberts.
So, how do you revamp a jingle that’s been around for decades?
The campaign we worked on, together with Ogilvy & Mather, features American actor and singer Leslie Odom Jr. so we had to keep in mind his vocal skills and tone.
A rearrangement of the 7-note Nationwide jingle that, thanks to Leslie’s velvety voice, we delivered it in the best way possible.