Money Makes Money: Remixes for Good
Agency
DUDE
Director
Isacc Nabwana
Production Company
Wakaliwood
Music is a universal language capable of crossing any cultural, physical and societal barriers.
Diversity, the real wealth of our world, was the key ingredient to make this project happen.
Challenge
In collaboration with DUDE, Third City, Kurio and Communities for Development, the project supports the Bulambuli community (eastern Uganda) in raising funds to help with the vast amount of business closures that happened due to the Covid-19 pandemic.
Uganda has suffered badly from the pandemic, especially in education, with many young people saying they won’t go back to school even if/when they open again.
Approach
For the ‘Money Makes Money: Remixes for Good’ project, our international approach was the medium through which we were able to put a spotlight on this great initiative.
It all started with our Amsterdam headquarters asking for a hand or two from our Berlin, Tokyo and Los Angeles offices. Each office then reached out to our network of artists, composers and producers causing a domino effect of its own, with the ultimate goal of this international effort to give back to the local community.
Solution
The ‘Money Makes Money’ track is already quite the banger itself. After launching the project, the Bulambuli community is now welcoming emerging artists and DJs from all over the world to join the global fundraising campaign.
So, to take it to the next level, we at MassiveMusic pushed it as far as we could in the most literal sense of the word: we went overseas – from Uganda to Amsterdam, Berlin, the West Coast up to Tokyo, so each territory could give their interpretation of the track.
The result? ‘Remixes for Good’, a brand new playlist that tackles fundraising in an innovative way, with a diverse selection of eclectic remixes of the original song.
O.O.Y. Remix – Tokyo Future Bass Kawaii
Byg Ben Sukuya, MC Yallah, Jora MC, Baru, Bana Mutibwa, O.O.Y.
Donk Face Remix – Amsterdam House
Byg Ben Sukuya, MC Yallah, Jora MC, Baru, Bana Mutibwa, Donk Face
Noah Lifschey Remix – L.A. Underground
Byg Ben Sukuya, MC Yallah, Jora MC, Baru, Bana Mutibwa, Noah Lifschey
Prince of Deptford Remix – Berlin Techno
Byg Ben Sukuya, MC Yallah, Jora MC, Baru, Bana Mutibwa, Prince of Deptford
Jason Wool Remix – San Francisco Experimental
Byg Ben Sukuya, MC Yallah, Jora MC, Baru, Bana Mutibwa, Jason Wool
Camtrao Remix – Amsterdam R&B Dancehall
Byg Ben Sukuya, MC Yallah, Jora MC, Baru, Bana Mutibwa, Camtrao
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