Kia: K5

Agency
David & Goliath
Director
Darrin Prescott
Production Company
Feel Films
With a powerful engine under its hood, Kia thought they’d push the K5 to the limit.
CHALLENGE
Since music is our engine, we asked ourselves: how can we best translate the car’s innovation and technological capability into sound?
The additional challenge? Capture quality auditory elements under Covid-permitting regulations.
APPROACH
We went on site to all the recording locations of the Kia K5 advertisements to catch every sound from the car to use in their selection of commercials.
We selected and used the real sounds from the engine, drift, landing and skids. Once we had that, we then blended all those sounds into a track that showcased just how epic the Kia K5 really is.
SOLUTION
The result? A reflective electro-tech track (yep, that’s a thing…and also a tongue twister).
Such a great ride, if you ask us.
Let’s elevate your story through the power of music and sound.
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Tell us about your needs.