Kia: K5

Bespoke Music
Music for Commercials
  • Agency

    David & Goliath

  • Director

    Darrin Prescott

  • Production Company

    Feel Films

With a powerful engine under its hood, Kia thought they’d push the K5 to the limit.

CHALLENGE

Since music is our engine, we asked ourselves: how can we best translate the car’s innovation and technological capability into sound?

The additional challenge? Capture quality auditory elements under Covid-permitting regulations.

APPROACH

We went on site to all the recording locations of the Kia K5 advertisements to catch every sound from the car to use in their selection of commercials.

We selected and used the real sounds from the engine, drift, landing and skids. Once we had that, we then blended all those sounds into a track that showcased just how epic the Kia K5 really is.

 

SOLUTION

The result? A reflective electro-tech track (yep, that’s a thing…and also a tongue twister).

Such a great ride, if you ask us.