Bud Light: The Bud Light Party
Agency
Wieden+Kennedy New York
Directors
Neal Brennan and Evan Goldberg
Production Company
Caviar Los Angeles
Fighting the wage gap.
If anything, beer is something most people agree on. Politics is a different matter.
Challenge
That’s why Amy Schumer and Seth Rogen campaigned for the Bud Light party to reunite the United States. But, considering both the actors and the beer brand, how do you create an accompanying track that is both refreshing and iconic?
Approach
We joined forces with Wieden+Kennedy New York for the 2016 Super Bowl and started generating ideas on what could elevate the irreverent message of the campaign.
Solution
The result? A brewtiful, craft(y) music composition and production for a controversial campaign that will leave you puzzled and entertained.
Let’s elevate your story through the power of music and sound.
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Thinking of ways to amplify your brand?