Bud Light: The Bud Light Party

Bespoke Music
Music for Commercials
  • Agency

    Wieden+Kennedy New York

  • Directors

    Neal Brennan and Evan Goldberg

  • Production Company

    Caviar Los Angeles

Fighting the wage gap.

If anything, beer is something most people agree on. Politics is a different matter.

Challenge

That’s why Amy Schumer and Seth Rogen campaigned for the Bud Light party to reunite the United States. But, considering both the actors and the beer brand, how do you create an accompanying track that is both refreshing and iconic?

Approach

We joined forces with Wieden+Kennedy New York for the 2016 Super Bowl and started generating ideas on what could elevate the irreverent message of the campaign.

Solution

The result? A brewtiful, craft(y) music composition and production for a controversial campaign that will leave you puzzled and entertained.