Serviceplan Campaign International
Tony Petersen Film Hamburg
When you are asked to suggest a car brand to your hipster neighbour, you will now have the perfect answer. Dive into the luxurious world of BMW, spiced up with the stunning artsy work.
The main challenge for this project was to keep up with the pace of the commercial (and the car itself) without sounding cliché.
The title of the track is ‘Sound of Light’: it has a cadence that seems to emulate the metronome that appears in the video.
So it was mandatory for us to highlight the passing of time through music.
An original sound, using a slow and melodious piano.