BMW: GKL

Bespoke Music
Music for Commercials
  • Agency

    Serviceplan Campaign International

  • Director

    Bode Brodmueller

  • Production Company

    Tony Petersen Film Hamburg

When you are asked to suggest a car brand to your hipster neighbour, you will now have the perfect answer. Dive into the luxurious world of BMW, spiced up with the stunning artsy work.

Challenge

The main challenge for this project was to keep up with the pace of the commercial (and the car itself) without sounding cliché.

Approach

The title of the track is ‘Sound of Light’: it has a cadence that seems to emulate the metronome that appears in the video.

So it was mandatory for us to highlight the passing of time through music.

Solution

An original sound, using a slow and melodious piano.

Let’s elevate your story through the power of music and sound.

 

How can we help?

Tell us about your needs.

Tom Tukker

Senior Music Producer

tom@massivemusic.com