BMW: GKL
Agency
Serviceplan Campaign International
Director
Bode Brodmueller
Production Company
Tony Petersen Film Hamburg
When you are asked to suggest a car brand to your hipster neighbour, you will now have the perfect answer. Dive into the luxurious world of BMW, spiced up with the stunning artsy work.
Challenge
The main challenge for this project was to keep up with the pace of the commercial (and the car itself) without sounding cliché.
Approach
The title of the track is ‘Sound of Light’: it has a cadence that seems to emulate the metronome that appears in the video.
So it was mandatory for us to highlight the passing of time through music.
Solution
An original sound, using a slow and melodious piano.
Let’s elevate your story through the power of music and sound.
How can we help?
Tell us about your needs.