A sonic logo is a fully-fledged piece of brand work. Don’t let its length fool you. A good sonic logo is sophisticated, detailed and, most importantly, has a story and a reason to exist. What does yours sound like?
Everyone needs a ‘visual’ logo. Now, replace ‘visual’ with ‘sonic’. Because that affirmation is also true. To say that a sonic logo is a sequence of notes or someone singing the brand name would be reductive and simplistic.
Forget about jingles, bing bongs and all that jazz. A sonic logo is a distinctive asset in its own right and stands on its own.
With smart speakers, podcasts and audio-led social media, there’s less time than before for end frames and logos on communications (2 seconds or less).
Your snackable content can’t go wrong.
Our shorter-than-ever attention span, together with the Gen-Z social revolution, is one more reason you should strategically think of your sonic logo.
Guess who can help you with that? Yep, that’s us. Let us craft your sonic (iconic) logo so you can easily implement it across all of your touchpoints.
GET OUR WHITEPAPER ON SONIC BRANDING
Want to know the all ins and outs about the marketing power of sound? Fill in this form for a chance to receive Sound Advice, MassiveMusic's latest whitepaper on all things Sonic Branding. It includes a step-by-step explanation of sonic strategies and tactics, illustrated with case studies from renowned brands such as Colgate-Palmolive, Philips and O2.
Sonic Branding: What is a Sonic Logo Anyway?
When a sonic logo has a story, it feels like part of a wider brand ecosystem. It fits with the colours, the creative and the VO because it’s been designed this way. It speaks the same language as these other assets. But also, it stands on its own.
3 Reasons Brands Should Invest in Sonic Branding
Music speaks more effectively and efficiently than any visual. It can also be flexibly implemented at every touchpoint, creating opportunities for cross-platform partnerships, increasing engagement and perception.