SONIC BRANDING & MUSIC STRATEGY



With sonic branding, we help brands and agencies cut through the noise – from concept to implementation, Abba to Zappa, zero to hero.
We provide you with an ownable yet flexible audio identity, ready to be deployed across all relevant touchpoints.

The power of music and sound and the scientific proof of their effectiveness can no longer be ignored. Not in the times we’re living in.
Having an ownable, consistent and you-nique sonic brand identity can increase brand recognition and emotional recall.

Do music and sound make an appearance in your brandictionary?
Do music and sound make an appearance in your brandictionary?
3 THINGS TO CONSIDER
1. The human brain reacts to sound 0.03 seconds faster than to visuals
2. Touchpoints have changed: think apps, streaming platforms, smart speakers
3. Stock music or music that doesn’t align with you screams and streams into the void
PROVEN BENEFITS
Sonic branding:
♬ Increases brand recognition
♬ Positively alters perception
♬ Increases emotional recall
♬ Creates brand consistency
♬ Helps differentiate
♬ Can lead to cost and time savings
HOW WE DO IT
CRAFTSMANSHIP
Unparalleled creativity meets unrivalled quality: our genuine passion for music drives our creative approach.
EFFECTIVENESS
A strategic approach to music and sound that uses data to solve real marketing challenges. No BS.
GLOBAL PARTNER
9 offices worldwide to help your brand or agency sound great, no matter where you are in the world.
PHASE 1: Audit
Maybe you already have a sonic identity. Maybe you don’t. Either way, let’s start by auditing the value of your existing brand strategy while researching what the competitive landscape looks like and what you can do to make a lasting impression.
PHASE 2: Strategy
Based on your brand identity and marketing objectives, we develop a foundational creative concept that brings together your brand’s aesthetic and functional needs. Expect collaborative sonic mood board sessions and great chats (we’re a pretty fun group).
PHASE 3: Production
This is where we collaborate with our global roster of composers, sound designers and musicians to create a range of possibilities. After testing, debating and iterating the best of these, we arrive at your main sonic assets.
PHASE 4: Rollout
Together, we agree on a list of short-, mid- and long-term deliverables and roll out your sonic brand across a range of touchpoints. We create guidelines and hold staff workshops, ensuring effective implementation and maximising the impact of your new sonic brand.
If you’re thinking strategically about your visual identity, it’s time to think about your music and sound too.
If you’re thinking strategically about your visual identity, it’s time to think about your music and sound too.
WHAT WE OFFER
BRAND AUDIT
Do you have a sonic brand that is not living up to its full potential? Let us have a look (and a listen).
SONIC LOGOS
A good sonic logo has a story and a reason to exist. What does yours sound like?
UX/UI SOUNDS
UX/UI sounds amplify your visual components and give your customers the experience they deserve.
IN-STORE
Enhancing your customer experience is possible when done strategically through music.
VOICE SERVICES
Voice over talent casting, voice strategy, voice UX: let your brand be vocal.
MUSIC MANAGEMENT
This is where we help you use music more efficiently and with greater impact across the board.
Brands can get a 10x-15x ROI when using sound as a distinct brand asset.
That’s what we cover in Sound Advice, our whitepaper on all things sonic branding.