We’re not talking #influencer, #selfie, #sponsored, but music as an influencer of customer behaviour. Music and sound can put customers in the right mood which, in turn, increases the time and money spent at your shop or restaurant. Enhancing your customer experience is possible when done through music in a strategic way.

Imagine this: you’re attempting to make your way through a crowded store. Everyone is going left and right and, on top of that, the music is loud and fast-paced. Your heart starts beating faster too, matching the beat of the music. You move around the store and try to find what you’re looking for, but the upbeat music is too distracting and definitely doesn’t help you relax.

How do you think music influenced your shopping experience in this case?

Studies show that customers find a shopping experience more pleasant if the music’s tempo matches how crowded the store is. Slow music, for example, works best if the store is crowded. Don’t you think the scenario described above would have been a lot nicer with slow music underneath?

A simple solution would be to match music choices to the time of day: relaxing music for when people get off work, and uptempo beats if they shop in the morning. Even better if you have insights about your audience’s preferences and can adjust accordingly. Overall, creating the right vibe is crucial if you want to influence their behaviour.

Take the work we did for Selfridges, a high-end department store in the UK. We analysed the customer demographics and different sections of the store and eventually came up with various playlists that kept everyone’s heads nodding, improving their shopping experience. By influencing their behaviour through music, Selfridges was able to generate more sales, growing from £810 million in 2019 to £853 million in 2020.

Oh and, no matter what you do, don’t let your employees decide which music to play. Even if they’re begging to play the new Bruno Mars song because “it’s a TikTok trend”, we think you should know that employees’ music choices can reduce sales by as much as 6%. Sorry Barry in accounting, you lost radio privileges after the 3rd replay of Uptown Funk.

Today’s fast-paced world requires flexibility and easy adaptation of brand assets. However, it also requires speed – ever heard of Lightning McQueen? Yep, that kind of speed.

Music and soundtracks need to be delivered faster than ever. If you don’t hop on a trend right away, it’ll already be over before you know it.

At MassiveMusic, our creative minds work so smoothly that we can deliver soundtracks in the blink of an eye. Found a cool song that you’d like to licence for your commercial? Easy like Sunday morning. Want a bespoke music track that cuts through the clutter and reaches your customers in a new, innovative way? Consider it done.

For example, when German supermarket chain Kaufland came to us with the need for a bespoke soundtrack that would (a) fit their brand and (b) be unique, we stepped in and delivered. The result was a bangin’ music production in line with Gen Z’s music taste and preferences, the targeted audience the brand had in mind for this specific campaign.