MassiveMusic Becomes TikTok Sound Partner

by MassiveMusic



After the big news of our acquisition by Songtradr earlier this year, we have another massive announcement for you: MassiveMusic is now an official sound partner for brands on TikTok.

Say whaaaat? Yes, you heard us right. We’ll be working with one of the most popular apps ever and continue to do what we do best: building partnerships with global brands through sonic strategies.

All of this started when TikTok decided to expand their Marketing Partners Program. In addition to their already significant Commercial Music Library, they wanted to connect brands with partners to create the most unique sounds and content.

Enter: yours truly. We’re super stoked to be a part of that. From now on, you can refer to us – other than the most amazing, fun and hard-working creative music agency in the world – as a certified TikTok Sound Partner.

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What is TikTok?

For those of you who live under a rock, TikTok is a social network where you can share short videos, ranging from 15 seconds up to 3 minutes. It’s a mainly audio-led platform where users can choose any kind of audio – songs, remixes, voice-overs – and match these to their video. That’s where we jump in with our expertise. Brands who are looking for tracks to match to their video, can slide into our DMs, inbox with their music and/or sound requests or get in touch through this landing page and we’ll get the ball rolling.

How MassiveMusic will support bands on TikTok

We will create custom, fresh-out-of-the-studio tracks for brands, instead of licensing existing ones. This way, we help brands unlock the power of music and sound on TikTok while showing them how important music can be for their brand. The tracks should inspire community participation and excitement, because… is a track even a good track if it doesn’t make you dance like no one, ehm, everyone is watching?

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The Importance of Audio

Why is audio so important for brands on TikTok, you ask? Well, here’s the answer.

A recent study found that 65% of TikTokers (yep, this is a word now) prefer branded content with original music, and 68% remember a brand better when they like the songs that are used by this specific brand – which sounds like an unmissable opportunity to us.

By collaborating with brands all over the world and making their audio personal and unique, we’re getting the best of both worlds: positive results for the brand, new opportunities for us to create more cool tracks.

For more than 20 years, we at MassiveMusic have been helping brands unlock the power of sound. Let Hans Brouwer, our CEO and Founder, explain why he’s happy with this partnership: “Becoming an official sound partner for TikTok is the logical next step in our continued dedication to help brands reach audiences where they are; and for 1 billion users across the world, this is TikTok! Their incredibly successful ‘sound-on’ strategy has only amplified the importance for other brands to be ‘sound first’ and we are so excited to help them with effective sound campaigns on the platform.”

Needless to say, we’re looking forward to creating tracks for just about everything you can imagine – brand campaigns, sonic logos or hashtag challenges, you name it.

Stay tuned to see if we unlock new dance moves or get crazy choreographies trending *wiggles eyebrows* or send us an email with ‘TikTok Blog Post’ in your subject line.

Want to know what we can do for your brand? Follow this link.

Peace out,