Sonic Branding in Automotive

by MassiveMusic



Here’s why it’s time for your car brand to have a music & sound strategy

Did you know the automotive industry is one of the world’s largest industries in terms of revenue?

In an industry so vast, the competition is intense. For that reason, it’s important for brands to craft a sonic brand identity that is ownable and recognisable.

Take BMW, for example.

Everybody knows they sell cool cars, but don’t they seem more exciting when you combine those visuals with the sound of drifts and the roar of an engine?

The key is to have visuals and sound working seamlessly to reflect a unique identity that catches the attention of consumers. Good thing is, thanks to the continuous development of audio technology (and the great help of that music partner that goes by the name of MassiveMusic), the possibilities are endless. Call us maybe.

With the rise of TikTok and, let’s admit it, the increased average screen time due to the freaking pandemic we’re all experiencing, it seems that our attention span is dramatically decreasing.

This may be frustrating for some, but it also opens new doors to others (read: yours truly and those brands who are willing to stand out from the crowd) as engaging music & sound experiences become more and more important.

When we think of cars, we think of the sound they make. In fact, our minds even associate different engine sounds with different car brands.

Guess you’ll picture a Ferrari being much louder than a Nissan. That unique association is a powerful tool brands can play with to become more memorable.

It’s also true that, in recent years, we have experienced one of the biggest disruptions to the automotive sector with the shift from traditional cars to hybrid and electric ones. The silencing of cars directly impacted how a car sounds in our mind and therefore, the unique associations we were just talking about.

What does this mean for brands?

Well, essentially, it only further increases the importance of being heard in other ways. So, whilst some brands will sound smooth and luxurious, others will sound fast and furious.

The task here is to identify your core identity and craft a related audio identity that represents it perfectly – and that’s where we (very casually) step in.

Humble brag starts from here

At MassiveMusic, we know what it’s like to work with big names in the automotive industry. From designing complete sonic identities to matching the right audio to an ad, we know what we (and you) want to achieve: increased recall, greater brand-image consistency, higher consumer engagement – the list is endless.

A well-constructed sonic identity adds huge value to any brand. And car brands are no different. With the recent developments and trends in the industry comes the opportunity (or should we say the need?) to enhance your brand through the power of sound. It makes you communicative, recognisable and, most importantly, memorable. Qualities that are vital in one of the world’s largest industries.

So, what do you say?

Want to start the engine and explore the world of music & sound to grow your car brand?

Look no further.