Cannes Lions 2023: Come ProMMMMpt with MassiveMusic and Media.Monks

by MassiveMusic



Will you come proMMMMpt with us? *holds a stylish bouquet of roses 🌹*

Yes, you heard that right. MassiveMusic and Media.Monks are back to host our renowned, iconic, stay-up-till-late party at the 2023 Cannes Lions Festival of Creativity. Cue the laughter, loud music and love for all creatives we’ll meet again (or for the first time).

Don’t know what we’re talking about? Then you’ve been missing out. For over 20 years, we’ve been hosting a party with a capital P on the south coast of France to celebrate the impactful work humans are able to create and, most importantly, to celebrate each other. Every year, it’s a whole week of sunshine and good times ☀️

With ‘ProMMMMpt’, this year’s theme, we attempted to capture a blend of futuristic excitement and nostalgic charm. That’s a double nod to prom, the high school dance party, and the prompts we’ve been putting into ChatGPT and other AI-powered tools. Well, we know for a fact that ChatGPT’s definition of MassiveMusic is pretty accurate (although slightly outdated – we’ve been powered by Songtradr since 2021 and even more global now).

  • © Marty Marn

On 21st June 2023, people and pixels will intertwine at Croisette Beach, turning media into medai. Our invitees will be asked out on a prom date by AI-generated faces, and crazy AI magic will turn their classic prom style photos into surreal and mind-bending creations that will be displayed on a big screen.

The party is an overall invitation to push the boundaries of creativity through AI and move away from the awkwardness and negativity around it – #whogottimeforthat on a sunny beach in June. Our main goal is to show that AI can be fun and creative and can actually take our creativity to the next level.

We cannot wait to travel from all over the world and meet up in person again. Although tickets to the event itself are invite-only, the ‘ProMMMMpt’ website is open to the public as an extension of the theme.

See you in Cannes? We proMMMMise it’s going to be a blast.