Mobile provider T-Mobile and agency Etcetera launched a new campaign to introduce their new service: unlimited streaming of data free music. T-Mobile was searching for an upcoming talent with a sound that fits the commercial. We came up with the unique electronic pop sound of MassiveTalent band Woof! Woof! Ridicule. Besides the music usage, they even got the opportunity to play a role in the campaign as an example of cool and upcoming talent.
Unlimited Music Streaming
The campaign by agency Etcetera shows that people tend to discover more new music when they don’t have to save their megabytes. In the film by Salsa for production company New Ams we follow a guy, scrolling on his phone, who can choose from different kinds of music while he is walking down the street. He is searching for new exciting music. After he swipes away Armin van Buuren he luckily finds ‘Run Faster’ from Woof! Woof! Ridicule.
MassiveTalent represents three different tracks by Woof! Woof! Ridicule, available for license. Woof! Woof! Ridicule: “When collaborating with MassiveTalent, we were hoping for a suitable brand pick our song and boost our reach. It was an unique experience to get involved while filming on the set. We are super grateful to T-Mobile, Etcetera and MassiveTalent we had this opportunity."
‘Run Faster' by Woof! Woof! Ridicule can be streamed on Spotify.
‘Chocolate Starfish and the Hot Dog Flavored Water’, Limp Bizkit
‘Blood Sugar Sex Magic’, RHCP
The ‘Think’ Break
Blending tracks & identifying animal species