With a unique combination of tech legends and music pioneers on stage, the three-hour program was the perfect space for exploring everything from growth hacking in the music industry and the UX of sound.
The Music Summit was held in front of over 1,000 attendees and broadcasted online to millions.
It's no mystery that music and tech have always gone hand in hand, now more than ever. Enlisting a unique combination of tech legends and music pioneers, the Music Summit aimed to inspire decision makers, industry leaders and creatives with stories born at the intersection of music and technology.
Besides inspiration and entertainment, the program was also meant to highlight the importance of music, a key to brand consistency and crucial for brands who are trying to cut through the noise emotionally.
Hans Brouwer, CEO and Founder, MassiveMusic, comments:
“At MassiveMusic we have a global network of tech-focused music partners and friends – from product designers, UI sound specialists, interactive composers to digital platform owners and music data analysts. Some of them were on stage imparting key insights on how brands, advertisers and creatives from various fields can harness the power of sound and music through the latest trends in technology.”
DJ Hardwell talked about growth hacking in the music industry, Henry Draw (UI/UX Sound Specialist) covered the craftsmanship behind good UX and UI sound design, and Molly Neuman (Head of Music, Kickstarter) shared her thoughts and ideas on a new way forward for a stronger music business.
Poppy Crum (Chief Scientist, Dolby Labs) discussed the neuroscience of sound, Meindert Kennis from Spinnin' Records focused on the ways in which technology is (de)centralising music and Colin Benders (Musician, Composer, Producer) took us through his life’s work with the modular analog synthesizer.