• Music Summit

    The Next Web X MassiveMusic

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Music Summit

The Next Web X MassiveMusic

In 2017 we joined forces with The Next Web to host the Music Summit at TNW Conference which brought together tech-savvy musicians and music-loving entrepreneurs.

With a unique combination of tech legends and music pioneers on stage, the three-hour program was the perfect space for exploring everything from growth hacking in the music industry and the UX of sound. 

The Music Summit was held in front of over 1,000 attendees and broadcasted online to millions.

The Concept

It's no mystery that music and tech have always gone hand in hand, now more than ever. Enlisting a unique combination of tech legends and music pioneers, the Music Summit aimed to inspire decision makers, industry leaders and creatives with stories born at the intersection of music and technology.

Besides inspiration and entertainment, the program was also meant to highlight the importance of music, a key to brand consistency and crucial for brands who are trying to cut through the noise emotionally.

Hans Brouwer, CEO and Founder, MassiveMusic, comments:

“At MassiveMusic we have a global network of tech-focused music partners and friends – from product designers, UI sound specialists, interactive composers to digital platform owners and music data analysts. Some of them were on stage imparting key insights on how brands, advertisers and creatives from various fields can harness the power of sound and music through the latest trends in technology.”

The Program

DJ Hardwell talked about growth hacking in the music industry, Henry Draw (UI/UX Sound Specialist) covered the craftsmanship behind good UX and UI sound design, and Molly Neuman (Head of Music, Kickstarter) shared her thoughts and ideas on a new way forward for a stronger music business.

Poppy Crum (Chief Scientist, Dolby Labs) discussed the neuroscience of sound, Meindert Kennis from Spinnin' Records focused on the ways in which technology is (de)centralising music and Colin Benders (Musician, Composer, Producer) took us through his life’s work with the modular analog synthesizer. 


PS. For the occasion, Philip Oomen (Head of Music Research & Licensing at MassiveMusic) made a playlist celebrating the creative use of technology in music. Learn more via THIS LINK

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