Carlsberg approached MassiveMusic to help them with the design and development of the Carlsberg auditive identity. As part of a global rebranding campaign, sonic branding was chosen as a key tactic to convey the brand values and deliver the brand message. We delivered a 4-note sonic device that we implemented in all requested touch points and in the music compositions for the first two image films directed by Daniel Kleinman. London based agency Fold7 was responsible for the commercials.
Click on the film above to see our musical approach on the Carlsberg brand.
‘Feel The Rhythm’, Def La Desh
‘What’s Going On’, Marvin Gaye
Making the cut